The Japanese car manufacturer has been gaining popularity in Japan, with the brand being widely admired for its luxury cars, particularly the compact Corolla, and its new models such as the Corolla SE.

But the brand has been struggling to attract consumers in the United States, where it is struggling to sell a wide range of models.

And now, as Subaru moves into the United Kingdom for the launch of the Subaru Impreza WRX STI, it has found itself facing an uphill battle.